Men’s fashion month has officially begun, runway and Pharrell’s Louis Vuitton will certainly be one of the most anticipated events of the season. Although there are still a few days until the official show to open Paris Men’s Fashion Week, the music producer and creative director recently caused a media storm when revealing his first collection. on Instagram, where he posted a photo posing in front of a massive billboard. Billboard shows the latest campaign image placed next to the Musée d’Orsay in Paris, and most notably, the main character on it is the star of the campaign: Rihanna.

In the picture, Rihanna is wearing a leather shirt with Louis Vuitton’s signature Damier plaid pixelated pattern, unbuttoned and revealing her baby bump (Riri and her lover A$AP Rocky are eagerly awaiting their second child). of both). Holding a cup of coffee, she asked confidently next to a series of monogrammed Vuitton bags in red, yellow and green. This partnership is surprising, but still makes sense as Pharrell and Riri are long-time music partners, and the brand has also confirmed that the billboard is part of the Spring-Summer 2024 campaign for upcoming men’s show with the participation of female singers. Rihanna also previously held the now-closed Fenty Maison luxury line under French luxury group LVMH, which owns Louis Vuitton.

Pharrell and Louis Vuitton’s relationship is growing. Previously, the two had a successful collaboration on a sunglasses collection in 2004, known as Millionaire. Nearly two decades on, the artist is now creative director, succeeding the late Virgil Abloh. Although this is considered Pharrell’s first campaign at the French fashion house, he recently launched a number of LV-branded items at the Something In The Water music festival taking place in Virginia Beach. , Pharrell’s hometown in April.

Pharrell will launch his first collection for Louis Vuitton on June 20 at Paris Fashion Week.