Known as the most famous girl group in the world, to achieve their current success, Blackpink does not only rely on the talent and beauty of the four members. Behind the “Blackpink brand” is the operation of a systematic system.

After releasing the album Born Pink (September 2022) and conducting a world tour attracting more than 1 million audiences (from October 2022 to present), Blackpink’s reputation is increasingly spreading globally.

People talk a lot about the talent and beauty of the four Blackpink girls and their brilliance on stage. But in reality, to have such an outstanding group requires many factors, all of which are part of the training and operation system of the billion-dollar Kpop industry, which is directly the management company YG Entertainment.

“Music Wizard” Teddy

Not only for Blackpink, Teddy is a key producer and composer of YG Entertainment, involving many of the company’s famous artists and groups such as Se7en, Big Bang, and 2NE1.

But Teddy’s biggest impression at YG is the products he makes for Blackpink. That’s why Teddy is called “the 5th member of Blackpink”.

Teddy has been with Blackpink since the group debuted in 2016 until now. All of Blackpink’s singles and albums in the past 7 years were composed and produced by Teddy. The iconic intro “Blackpink in your area!” was also performed by Teddy.

Besides, there are a number of musicians and producers who have had many years of association with Blackpink music such as Bekuh Boom, Future Bounce, R.Tee, 24, Danny Chung…

Lisa once shared about Teddy with Rolling Stone: “He directs all of Blackpink. He knows us very well and always pushes us forward.”

“He is like an alarm bell, reminding us to keep moving forward with music. Teddy is hip-hop to the core… And we are inheriting that,” Jennie said about Teddy’s role in the group.

Blackpink members also participated in composing a number of songs, such as Jisoo and Jennie contributed lyrics for “Lovesick Girls”, Jisoo and Rosé participated in writing lyrics for “Yeah Yeah Yeah”, or Rosé’s 2021 solo album was also officially approved. female idol plays the lyrics.

But overall, it’s not too significant, because Teddy is still a “music wizard” who greatly contributes to Blackpink’s powerful and seductive “girl crush” music message. Many opinions even say that, Blackpink is too dependent on Teddy.

Dance expert, stylist

The big difference between a Kpop group and a US-UK group is that the elements of image, choreography, and performance are emphasized. Blackpink became a trend-leading group thanks to focusing on these aspects.

One of the faces mentioned by Blackpink in the vlog with the nickname “potato teacher” is Kim Hee Jung – dancer of YG’s famous dance group Crazy Girls. This is the teacher who teaches and practices choreography for 4 students. member since I was a trainee.

In addition, a number of world-famous choreographers have worked with many Western artists such as Kyle Hanagami, Parris Goebel, Kiel Tutin, Sienna Lalau… who create impressive choreography for Blackpink.

The dance video for Blackpink’s song “How You Like That” reached 1.4 billion views, surpassing the original MV and setting a Kpop record. The creator of the “How You Like That” choreography is Parris Goebel.

The stylists who bring impressive looks to Blackpink include Park Min Hee, Park Yoo Jin, Yang Seung Ho, Kim Tae Young, Kim Wook… They are people who understand the pros and cons of appearance. pictures of each Blackpink member, to help the 4 girls have the most suitable appearance and fashion on stage.

The operation of the Kpop industry

After more than 30 years, Kpop has become a billion-dollar industry. In particular, the training and orientation of management companies play the most important role in the development of idols and music groups.

Blackpink is like the general public of Kpop, they are not singers with “huge” voices that can be compared to world famous artists such as Taylor Swift, Adele, Lady Gaga… Kpop idols also do not pay too much attention to them. having to compose and produce music yourself like Western stars.

They are trained to become performing artists, satisfying not only the listening part but also the visual part. Besides, YG has a systematic strategy to turn Blackpink into idols leading fashion trends.

In addition, building fan communities for music groups is the “key” to helping Kpop become globally famous with billions of dollars in revenue.

Blackpink has become one of the artists with a large loyal fandom in the world. Until now, dozens of music nights on the group’s global tour have been “sold out”, with the largest show welcoming 62,000 spectators.