Rihanna set pulses racing in a video that was shared on the Instagram account of her lingerie brand, Savage X Fenty, on Thursday.
In the clip, the 36-year-old hitmaker showed off one of her company’s new items while dancing in a bathroom.
The Umbrella singer – who debuted her new hairstyle last month – also added a text graphic to the clip that read: ‘When the bra feels too good.’
Rihanna, born Robyn Rihanna Fenty, also wore a white bathrobe and several pieces of jewelry while dancing for the clip.
Her dark blonde hair had been styled into a bob before she stepped into the bathroom to take the video.
Rihanna set pulses racing in a video that was shared on the Instagram account of her lingerie brand, Savage X Fenty , on Thursday
The hitmaker initially launched her company in 2018, and it became an instant hit with consumers.
The Grammy Award-winning songwriter announced that Savage X Fenty had a new set of items in the works by sharing a video on her Instagram account last week.
The new collection of items is primarily comprised of various lace bras and panties, as well as slip dresses and other pieces of women’s clothing.
Savage X Fenty’s new collection also includes several offerings for men, including undergarments and shirts.
Savage X Fenty’s chief design officer, Adam Selman, released a statement regarding the new set of items and stated via Elle that the hitmaker wanted to create items that would become instant hits with consumers.
‘Using delicate lace, eye-catching colors, sexy silhouettes, and hand-picked details, Rihanna put her signature spin on this collection that people will love seeing in their wardrobe as much as we will love seeing them make it uniquely their own,’ he said.
Selman added: ‘Everyone has a signature—whether it’s the way you sign your name, a feature on your face or body that you love to flaunt and highlight, or it’s your distinctive fashion style.’
In the clip, the 36-year-old hitmaker showed off one of her company’s new items while dancing in a bathroom
The Umbrella singer – who debuted her new hairstyle last month – also added a text graphic to the clip that read: ‘When the bra feels too good’
The performer’s new bra is part of Savage X Fenty’s Signature Script collection, which made its debut this past Monday
The new collection of items is primarily comprised of various lace bras and panties, as well as slip dresses and other pieces of women’s clothing
Savage X Fenty’s chief design officer, Adam Selman, released a statement regarding the new set of items and stated via Elle that the hitmaker wanted to create items that would become instant hits with consumers
Rihanna herself has also appeared in several promotional images for the Signature Script collection that have been released over the past few days.
The performer showed off a considerable amount of skin in her first promo shot, which was released this past Monday.
The We Found Love singer donned a turquoise-colored panty, which was paired with a matching top, as she relaxed in bed.
Rihanna went on to change into her brand’s new Underwire Teddy as she posed for another sultry snap.
