Jennie (Blackpink) appeared on the cover of the popular fashion magazine Vogue Korea in May. In an interview with Vogue, the female singer shared her views as a leader and her personal plans later. when establishing his own company Odd Atelier (OA).

Become a leader

Last December, after YG Entertainment announced that all four Blackpink members would not renew their individual contracts after 7 years, Jennie was the first in the group to establish her own company.

Talking about the focus of OA’s activities, Jennie said that she is aware that she is “a person whose every action is known to the public”, so she is always worried about showing a new side to the audience. That’s why OA is introduced as “a space to create new products and attract attention”.

Becoming a leader, Jennie believes that there are two principles to keep in mind for the company to operate well: “always share new ideas” and “work happily in your position”.

In the process of developing her personal career, Jennie’s mother is the one who gives her a lot of advice and always believes in whatever she does.

“Especially this year, we talked a lot. Mom told me not to be too hasty and said that just being Jennie would be enough to shine, which helped me calm down” – Jennie said about her mother.

In addition, Jennie expressed her gratitude to senior Lee Hyori, when she appeared as a guest in the first episode of the show “The Seasons: Hyori Lee’s Red Carpet”.

Jennie recounted: “I was always worried about not being able to communicate well with strangers, but she (Hyori) told me that my shyness was actually a tool to protect me.

Shyness has always been a barrier I’ve had to overcome, but I also realize it can be viewed differently, depending on one’s perspective. Thanks to her, I feel much more comfortable.”

One of the things Jennie feels new about herself recently is her participation in the variety show “Apartment 404”.

She is happy to be given many interesting nicknames such as “Detective Jennie” or “Gangster-Jen”, to show off her fashion style in accordance with the changing context of the times in each episode, and to receive feedback. better than expected from the audience.

Efforts to release new music products

Jennie’s multi-disciplinary activities spread the word, but in the process, she was also torn between “transforming herself” and “being herself”.

In the end, Jennie chose what she felt was right, because she believed that fans would welcome and support everything she did. That belief helps her dare to challenge new things, but Jennie still emphasizes that, “even so, the most important thing is that I have to be myself.”

When asked: “Of all the big and small decisions you made this year, what are you most satisfied with?”.

Jennie replied: “Since debut, I have been active in many fields, but as a singer, the desire to interact with fans through music is always the top priority.” mine.

However, in a busy schedule, sometimes there will be times when you have to give up the things you want to do.

This year, I decided not to regret anymore but just think and act like, do what you like. I think it started with a Christmas cover song that was released late last year. There is a joy that can only be felt when communicating through music. I’m proud and pleased that many people like it.”

The world is paying attention to Jennie’s solo album, but there are still many mysteries. Jennie did not reveal details, but she emphasized: “These days, I spend most of my time on music. I didn’t even realize time was passing.”

“I am working hard with the desire to share my music with more people and a bolder ambition, so please look forward to it. To respond to those expectations, I will return with a better appearance” – Jennie promised about the new music product.