“Launching” in 2017, Fenty Beauty is increasingly loved and trusted by the beauty world. Many people are curious about the reason why the brainchild conceived by Rihanna and LVMH group achieved so many achievements, even though it was born not long ago. Is it because of the female singer’s influence that she has attracted a lot of attention?

One of the new product launches is the recent uprising event. Right on the stage of the Super Bowl Halftime Performance , Rihanna – “a master without a chance”, promoted her latest products from the brands Fenty Beauty and Savage x Fenty.

>>> SEE MORE: RIHANNA TURNED SUPER BOWL INTO A SHOPPING CONGRESS FOR OWN BRANDS

A few words about the Fenty Beauty brand

It’s been more than four years since Rihanna brought Fenty Beauty to the world and changed the makeup universe. Although the singer is not the first star to venture into the business, the brand has helped her products reach new heights. With its holistic approach and diverse product line, Fenty Beauty is rooted in breaking boundaries, norms and records.

“Fenty Beauty is for everyone: every skin tone, personality, attitude, culture and race. I want people to find themselves in the brand. That’s also the reason I created Fenty Beauty,” Rihanna once shared.

It’s no surprise that Fenty Beauty is expanding its skincare line – Fenty Skin (featuring the innovative, reusable Hydra Vizor). The businesswoman also recently launched Fenty Parfum – a new fragrance that is both spicy and sweet.

In addition, the brand partnered with beauty technology leader Perfect Corp, to introduce hyper-realistic trial trials on the website. This makes it easy for users to choose colors and personalize their online shopping experience.

With Fenty Beauty’s amazing range of products, it’s hard to choose your favorite cosmetics. However, if you need to add makeup items, please refer to a few selected suggestions below.

Some outstanding products of the brand

Icon Velvet Liquid Lipstick

The lipstick is named Icon Velvet Liquid Lipstick, as this is the lipstick Rihanna wore during her iconic Superbowl Halftime 2022 performance. The product has a velvety smooth formula, providing a matte finish on the lips. In addition, the lipstick is very light, “like nothing”, making you feel comfortable when using it.

Pro Filt’r Soft Matte Longwear Foundation

Since its launch with an impressive 40 shades, women have fallen in love with the Pro Filt’r Soft Matte Longwear Foundation. Currently, foundation has 50 colors, spanning the entire skin tone range, with the desire to please even the most picky skin tones.

Besides the variety of color tones, the advantage that must be mentioned is that the product does not contain parabens and Phthalates. With the goal of creating a perfect foundation without clumping, Pro Filt’r Soft Matte Longwear Foundation is worth the investment.

Gloss Bomb Universal Lip Luminizer

You can find nearly 30,000 positive reviews of Gloss Bomb Universal Lip Luminizer with a quick Google search. This is a line of shimmery lip glosses, with a 3D formula and main ingredient from shea butter, which helps provide nutrients for plump lips. The lipstick has a simple yet luxurious design, with a silver-painted cap combined with a transparent body to reveal attractive sparkling lipstick color.

Diamond Bomb All-Over Diamond Veil Highlighter

As a makeup lover, you definitely can’t miss Diamond Bomb All-Over Diamond Veil highlighter. Diamond Bomb All-Over Diamond Veil Highlighter is a gift from Rihanna herself that helps you “shine like a diamond” with just one swipe. The unique jelly powder formula melts into the skin, leaving behind a shimmering highlighter. Compact design, allowing you to carry and use anytime, anywhere.

Snap Shadows Mix & Match eyeshadow palette

Snap Shadows Mix & Match eyeshadow palette includes six color palettes. Rihanna has specifically chosen each shade to tie together, providing the color you want, without wastage. The color palette is easy to mix and can be applied to many different makeup styles. The powder texture is super smooth, easy to spread on the eyes and has high adhesion.

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