Rihanna announced that the Savage X Fenty fashion show (also the name of Rihanna’s lingerie fashion line) will be streamed on Amazon Prime Video on September 24. The Needed Me singer also just released a teaser video on Savage X Fenty ‘s official Instagram account .
The teaser shows behind the scenes of the high-energy show and reveals the models who will be featured in the show. Participating in the fashion show were 6 former Victoria’s Secret models, including: Adriana Lima, Irina Shayk, Behati Prinsloo, Joan Smalls, Gigi Hadid and Alek Wek. There are also many famous models such as Troye Sivan, Vanessa Hudgens, Emily Ratajkowski and Sabrina Carpenter.
The Savage X Fenty show later this month will be a combination of fashion with many forms such as dance, music… According to Business Insider , the organizers of the Savage New creative style combining landscape elements, lighting and sophisticated filming techniques.
According to the latest statistics from Forbes magazine, Rihanna’s Savage x Fenty brand is in the leading position in the global underwear market, valued at $1 billion. In 2020, Rihanna’s lingerie brand saw revenue growth of more than 200%, and the number of VIP members increased by more than 150%. Meanwhile, Victoria’s Secret lingerie “empire” gradually lost its position in the market as sales in recent years began to slow down. Over the past year, due to the impact of the Covid-19 epidemic, about 250 Victoria’s Secret stores in the US and Canada closed. The remaining stores improved revenue by cutting costs and reducing product prices.
Faced with that situation, this brand is trying to revive and in this reform, Victoria’s Secret develops products with diverse categories, targeting all audiences and customers. This is also Rihanna’s direction from the beginning with her lingerie line. It can be seen through Rihanna’s advertising campaigns, the content of which represents the desires of every woman in the world , regardless of ethnicity and skin color. But it seems that Victoria’s Secret’s transformation journey is still far away.
Former Victoria’s Secret models participating in the show include: Adriana Lima, Irina Shayk, Behati Prinsloo, Joan Smalls, Gigi Hadid and Alek Wek ( from left, top to bottom )
Photo: GI
Earlier this week, model Bridget Malcolm continued to criticize the toxic super-skinny culture she experienced while working here. She participated in the famous show of the lingerie brand Victoria’s Secret in 2015 and 2016. Bridget Malcolm told CBS News ‘ 60 Minutes program that she was under a lot of pressure to have a super skinny body according to the standard, so she had to lose weight. Because of that, she was malnourished and had an eating disorder after going through that period. Bridget Malcolm recalls: “I had to take anti-anxiety medication, had constant panic attacks, and was exhausted. My body is malnourished, my mind is tired. What the lingerie company offered me and other women was extremely exploitative at the time.”
However, this is not the first time Bridget Malcolm has criticized Victoria’s Secret. Previously, she detailed the pressure to lose weight while working for this brand as a “lingerie angel”. She said she was once removed from a lingerie show by Victoria’s Secret just because her bust increased in size.
