YG Entertainment seems to end 2023 on an unpleasant note as each artist decides not to renew their contract with the company. The first is that the two “golden eggs” BIGBANG & BLACKPINK decided to leave YG after many years of association. As for BLACKPINK, they only work as a group under YG and the 4 girls take care of their personal schedules on their own.

BIGBANG…

… BLACKPINK used to be YG’s two “golden egg-laying hens”.

This accidentally caused the company’s shares to decline rapidly. With no clear growth driver, analysts share that caution should be exercised about buying YG stock in the near future, highlighting the uncertainty about when the stock will recover.

Specifically, as of now, YG shares are at 36.35 USD, down 6.39% compared to the previous trading day. Korean media believes that failed negotiations with four BLACKPINK members related to personal activities have caused stocks to continuously decline.

In addition, analysts also provided a solution: “The direction of YG’s stock price will depend on the success of BABYMONSTER , currently YG’s main growth driver.”

As BLACKPINK finds its own path, the burden on TREASURE and BABYMONSTER will increase. Special attention is focused on BABYMONSTER, which is scheduled to release its second single on February 1.

YG’s hopes are now placed entirely on BABYMONSTER…

… and TREASURE

The question is whether BABYMONSTER has enough influence to achieve achievements comparable to BLACKPINK? The initial fandom of this rookie girl group was established with about 60,000 fans, and the album also sold 1 million copies. However, the absence of core member Ahyeon is the reason why BABYMONSTER’s debut became less enthusiastic.

Besides, even though it has been nearly 5 years since their debut, TREASURE’s name is still something very vague in the eyes of the public. From a company famous for its amazing “fighting chickens”, YG now has to rely on the success of BABYMONSTER & TREASURE to revive its name.

In addition, the company also needs the approval of the 4 BLACKPINK members in group activities to be able to make a comeback on the stock exchange. The company’s remaining artists like AKMU, Winner,… should also be given more comebacks.

AKMU…

… and Winner was asked to come back more often