On December 29, YG Entertainment said that after re-signing a group contract extension with Blackpink (early December), the company did not reach an agreement to extend the individual contracts with 4 members (Jisoo, Jennie, Rosé, Lisa).

In the future, YG promises to fully support Blackpink’s group album release and organization of their next large-scale global tour. But because individual contracts cannot be renewed, YG has no right to interfere with any member’s products or side solo activities.

According to Newsis, this scenario was soon predicted, especially after Jennie announced the launch of her own company called ODD ATELIER (OA) on December 24.

Jennie’s OA introduced that their goal is to create new things, attracting attention in a different and unexpected way. Newsis said, Jennie is expected to focus on fashion-related activities.

Other members Jisoo, Lisa and Rosé all announced that they will soon establish their own companies. Jisoo is expected to focus on acting, Lisa will focus on overseas activities, and Rosé will focus on music activities.

Newsis also analyzed how YG will develop Blackpink’s group activities as well as other groups in the future.

Blackpink is currently YG’s most prominent group and also brings in the largest revenue and profit. However, because they only have the right to manage group activities, Blackpink’s album or single release cycle is expected to have a great impact on YG.

All Big Bang members who helped YG become one of the top entertainment companies in Kpop have left. Big Bang leader, G-Dragon, also did not renew his contract with YG and joined Galaxy Corporation, after YG’s attitude regarding his drug investigation scandal.

Currently, Treasure is gradually becoming YG’s representative boy group. The group has achieved a lot of success in Japan, but in the Korean and international markets, Treasure is inferior to many other groups of the same generation such as Stray Kids and Enhypen. There are even many rookie male groups that are very strong like RIIZE, ZeroBaseOne…

Therefore, in terms of male groups, YG is completely weak compared to many rival companies such as HYBE and SM. YG’s hopes are now placed on girl groups. But in the end, the company could not agree on re-signing individual contracts with the 4 Blackpink members and only had a group contract.

The newly active female rookie group Baby Monster is expected to help YG revive. But after their debut with the single “Batter Up”, Baby Monster seems to have failed to make a mark in the domestic market. “Batter Up” did not enter the Top 100 of any major music charts in Korea. , especially Melon.

After this disappointing achievement, the public is doubting that Baby Monster will find it difficult to reach the success of today’s popular girl groups such as NewJeans, IVE, LE SSERAFIM, aespa…